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A few years ago the giant forum we know today as Digitalpoint developed a mass link exchange program called the DP Co-op Advertising Network (aff). After signing up, you then add 3-5 links on every one of your pages, and this earns you more linking power (coop weight). The more weight you have, the more links to your site you receive from other members in the coop. You can choose up to 15 anchor texts and there are over 30,000,000 available links in the network today. Sites have been using it to rank #1 for “Debt” “credit cards” “bankruptcy” and “loans.” Such a simple method is allowing them to outrank massive authority sites like Wikipedia, but the main concern is how long will this gravy train last and when will Google do something about it?
Google staff already know about the network, but have not yet done anything to prevent people from quickly ranking for popular terms. I just want to clarify that I would NOT recommend this technique to anyone that is going to be doing a long term link building campaign for their blogs, but I would recommend it for “made for adsense” sites, and even blackhat/greyhat temporary high profit earning sites.
Now while the coop has existed for years, it has only recently been in the news again when it has had a few popular posts inquiring what Google is going to do about it. To see some negative posts about it, you can check out BlogStorm’s say as well as a another post about it.
I can tell you that I will not be running the DP Coop on my blog, but I will be using it for a few of my other websites.
Do any of you use the coop, or have any of you used it in the past?
To make more money blogging, continue reading the rest of the link building series in the Link Building Cookbook.
this is not new but okay for MFA sites as you suggested. always thing about BH / WH and nevery mix the methods up on one and the same site
Looks like a good idea…but wont it look like a spam!! I wonder how google have left it so long
This sounds a little like TNX.net . I did a review for them a week or so ago.
Thanks for the info. I wil use it for future reference.
A word of warning.. Google knows all about the co-op, and they’re quietly penalizing sites that use it. I had a site that was a PR5 dropped to a PR0 during the October 2007 PR update. This site was 100% white-hat, and the only dubious thing going on was the co-op.
A conversation with a Google employee confirmed what I suspected, and I promptly removed it from my site. I then filed a reinclusing report, and my PR came back a week later!
What is reinclusing report?
If you get penalized, you can try fixing your mistakes and asking Google to remove the penalties.
do you get penalized if you are only selling links in the footer of your site to coop sites?
There is no way to know, as Google is the only one who decides who gets penalized. I wouldn’t risk it if you are worried about it.
[…] Part 20 - Build links with Digitalpoint Co-op […]
By the way, how much is the probability of its success?
is it worth it?
Depends on the site, just be aware of the risks.