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Every day I see a ton of blog posts and articles about complex techniques on what people think are great website marketing strategies. I see dozens of people selling (as well as dozens of people buying) useless ebooks about techniques that do not work, or even worse are the ebooks or people telling others about techniques that may have worked last year, but can actually be bad for your websites now.
I was inspired to write this post because I truly believe it is a must-read article for internet marketers and webmasters of all kinds. This article was written to help those who have been scammed into buying crummy ebooks and have lost a lot of money by putting their trust in the wrong people. I have done the same thing myself in the past. This post is also for those who are sick and tired of EVERY self-proclaimed link building expert who all tell you the same thing:
“Submit to directories, write articles, use social media, blah blah blah.”
No, we don’t want useless regirgitated content that you read 300 times before, we want easy advice to better ourselves and our websites, so that we can enjoy lots of long term targeted search engine traffic, and excellent free additions to our advertising income.
The 3 golden steps to website marketing success that will work for a website in any niche, with a marketer from any background, of any age, from anywhere in the world, are so simple that even if you blog about website marketing strategies like the blog you’re reading, to owning a website that sells guitars, these techniques will work for you.
Forget what everyone else has brainwashed into your mind and memorize these 3 steps to website marketing success.
Without further delay, here are the three steps to website marketing success.
1.) Content
Writing great unique content on a frequent basis is the number one way to build long term targeted search engine traffic. Google and most other large search engines feed upon content, especially if it is updated often. The more frequently you create new content, the more often the search engines will visit your site and crawl your pages. This in turn leads to the potential of immediate top rankings if there is a massive amount of new searches for a term (like when a disaster strikes such as a cyclone in Myanmar). Google wants the most recent news to appear above an old research paper about a cyclone that hit Myanmar five years ago. Frequently updated content also means that there will be more unique pages for the search engines to crawl, which means more internal links pointing to your strongest pages on your website. In simple terms, the more content that you create on a frequent basis, the higher the search engines will rank your site.
2.) Links
In addition to giving the search engines plenty of unique quality content to browse through, the largest factor that Google and other huge search engines have to base a sites quality from is how many other websites are linking to yours. The search engines count a link to your site much like a voting system. If two students are running for school president, and one of them has 200 friends voting for him and the opponent has only 180, by popular vote the person with the 200 friends would win, unless the kid with 180 friends had more of the official judges in his network. The same theory goes towards link building. Google pictures it as if there are 200 websites linking to SITE #1, and only 180 linking to SITE #2, chances are Google will rank the more popular site higher, unless SITE #2 has 180 very powerful related authority links and the 200 links are less related or filled with complete garbage/spam. In simple terms, after you are frequently adding quality unique content, the best thing you can do is to spend your time building links to your site and your articles/posts.
If you are ready to start building links, I recommend checking out my link building cookbook, which is the internet’s largest FREE unique one way link building resource. I guarantee you will see a 100% increase in your search engine traffic down the road from my FREE link building strategies, or I will personally quadruple your money back!
3.) Time
The internet is massive, and I would assume it is only a fraction of how large it will be in a few years. The search engines are not perfect, it takes a heck of a long time to index the entire web, which means your search engine optimization and your link building efforts are going to show slowly over a long period of time, and you shouldn’t expect results the first day.
I use to play a lot of chess when I was younger, and even had a personal coach who was a grandmaster at the game. After playing professionally for a few years, I started getting tired of having to do homework assignments for a hobby, and so I stopped taking lessons and ultimately quit playing. Even though I have not played a professional chess game in years, I still remember the last thing my coach Bill told me after I told him I didn’t want to play chess anymore because too much work was involved. The last words Bill said to me were…
“You just need to find the fun in hard work.”
While I never did find fun in chess homework, I have adapted Bill’s philosophy into my link building campaigns. Building links to your websites can be a lot of tedious work, but you just need to find the fun in it. I love working hard building links because it allows me the freedom of not having to go to a 9 to 5 job, work for someone I dislike, or be forced into doing work that doesn’t appeal to me.
In Conclusion,
The main thing I hope you take away from reading this is that there is no “secret formula” that you can only learn by buying someones product. The formula for success only involves writing great content and backing that up with an aggressive link building campaign. In the end, you will be receiving a lot of very targeted search engine traffic whom are known to have a better rate of buying your product, clicking your ads, or subscribing to your content.
It is a shame that most people are trying to scam others into buying products they don’t need, or selling strategies that don’t work. The truth is all listed here for free, so I hope you do me the favor of showing at least one other webmaster the truth about website marketing success by either telling him the 3 golden steps, by forwarding them to this page, or by helping promote this article.
